Birthday Freebies: Free food and more

Unlocking great deals for entrees, desserts and doughnuts

My birthday was two weeks ago. But it seems like it’s going to last until late March.

When I post food photos and the words “Birthday Freebie” on Facebook, it appears that my birthday won’t be ending soon.

And today, readers, I’ve going to help you celebrate your own birthday for a long time — meal by delicious meal.

Birthday Freebie from Krispy Kreme: A dozen free glazed doughnuts. (Photo by John Naughton.)

There are free breakfasts from Perkins and Denny’s. Ice cream and custard from Baskin-Robbins and Culver’s. Burgers from Red Robin and Ruby Tuesday. Desserts from Famous Dave’s and others.

And oh, Splash… we’ll be talking about Des Moines’ most spectacular seafood restaurant.

These establishment are lining up to give away free or discounted items. Follow my advice, and your birthdays will never be the same.

Spend $5 at Red Robin and you’ll get a birthday burger and unlimited fries. (Photo by John Naughton.)

Perhaps you’re wondering “Why, John, would restaurants and shops give away food for free (or nearly so)?" It’s a fair question.

To sign up, visit a restaurant’s website and enroll in the company’s birthday club or rewards program. Sometime on or near your birthday, you’ll get an email notification that you’re eligible for a bonus. I won’t be posting links, but you’re welcome to look for a website that offers shortcuts. Most national franchises are the most likely places to offer deals.

The companies want to give you freebies to reward customers. Here’s my take:

The magnificent carrot cake at Splash in Des Moines. (Photo by John Naughton.)

*The Birthday Boost. When you choose to celebrate a birthday at a restaurant or specialty shop, you’re likely to bring along one or more guests. Companies that offer a birthday promotion may serve you an item or a meal, but they’re going to reap the benefits of selling your party additional food. Getting you in the door in the first place is the business’ motivation.

*Brand Loyalty. There’s nothing like free food to make a customer eager to return. Once a diner establishes that pattern, they’re more likely to come back for deals or just because they’re craving something.

*Club Identity. Everyone loves to be a winner… or at least feel like they are. When they’re in a Birthday Club, they feel like they’re getting special treatment. Clubs may have special names like the “VIP Club” to emphasize that.

Starbucks offers a free drink or menu item. One catch: You can only get it on your actual birthday. (Photo by John Naughton.)

I’d add: Companies aren’t going to be completely altruistic concerning consumers. After all, you’re turning over your email address, perhaps your phone number or even install an app to access the freebies.

The deals generally start rolling into my inbox at the start of my birthday month. Starbucks must be redeemed on your birthday. Others can last at least a month beyond that day.

Some are substantial and totally free. Others may be a buy one/get one free deal, or a free dessert or side with the purchase of an entree.

I encourage people to tip generously. In order for the freebies to continue to exist, the company and its employees need to benefit, too.

A free Philly sandwich from Pepperjax Grill. (Photo by John Naughton.)

The most extravagant — and expensive — birthday deal I’ve found is at Splash in Des Moines. The reward is $40 off a minimum $100 order.

Splash is one of the most expensive restaurants in town. A typical bill can easily come to more than $100. It’s a real incentive for both diners and restaurant.

In this case, the freebie isn’t so free. But is it worth it? Oh, yes.

So find your freebies out there. Celebrate your birthday over a few weeks.

Happy birthday!